More than 6,000 attendees are downtown Salt Lake City for the launch of Pre/o Biotics™; the Digest4Life™ Reset System; an updated formula for best-selling, all-in-one nutritional packs, RiteStart™ Men and RiteStart™ Women; and a new, premier line of 4Life™ Essential Oils.
President and CEO Danny Lee: “After 20 years, 4Life distributors continue to model how hard work combined with opportunity enhances lives. We have in place the science, infrastructure, and programs for entrepreneurs to continue succeeding for the next 20 years.”
The four-day event, which is expected to generate more than $6 million for Salt Lake City in direct visitor spending, will include parties, networking, a recognition gala, a science symposium, entrepreneurial training, and home office tours. Distributors are looking forward to hearing from the keynote speaker, Saroo Brierley, on Friday. He will share his story of triumph, which is also the subject of the award-winning film, Lion.
“We’re excited to welcome back 4Life and its 6,500 attendees to Salt Lake and the Salt Palace Convention Center,” said Scott Beck, President & CEO of Visit Salt Lake. “New business and conventions are critical to the success of our community and any destination, but having the pleasure of hosting groups in Salt Lake multiple times – seven in the case of 4Life – is special and one of the reasons we love our Utah clients so much.”
On Friday, distributors and corporate employees will assemble thousands of snack kits for underprivileged children in the Salt Lake community.
Founder Bianca Lisonbee: “Over the past 11 years, Foundation 4Life™, the philanthropic branch of the company, has responded where needed in countries around the world. And 4Life distributors have taken our commitment to service into their hearts and communities.”
4Life20 Convention concludes at the Salt Palace Convention Center on Saturday night with a superhero closing party. 4Life has offices in 24 markets to serve a global network of independent distributors and their customers.
For more information:
Vice President, Communications
4Life Research USA, LLC
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